Voice search is transforming the way people interact with technology. Over 28% of consumers in the US and UK use voice assistants daily, making it a critical tool for businesses. This shift highlights the need for voice search optimization to stay competitive in today’s digital landscape. Unlike traditional text-based search, voice queries are conversational and […]

Expanding into new markets is a major growth opportunity for iGaming brands. To succeed, businesses must go beyond simple translation and embrace full-scale localisation. This means adapting to cultural norms, gaming preferences, and regional regulations. Players in different regions have unique expectations. From payment methods to game types, every detail matters. Tailoring your approach ensures […]

Email marketing remains a powerful tool for online casinos to engage players and drive revenue. Over 50% of players return due to promotional emails, making it a critical component of any casino marketing strategy. Crafting the right message can significantly boost open and click rates, leading to higher player retention and loyalty. Effective campaigns rely […]