The online casino industry is booming, with projections showing significant growth in the coming years. By 2025, the market is expected to reach new heights, driven by advancements in technology and increasing player demand. Establishing a thriving casino platform requires careful planning, innovative strategies, and a deep understanding of the industry. Key factors like licensing, […]
The iGaming industry is undergoing a significant transformation, driven by advancements in artificial intelligence and machine learning. These technologies are reshaping the way players interact with online platforms, creating more personalized and engaging experiences. Industry leaders like Ihor Tanyenkov at PIN‑UP.TECH are leveraging AI to enhance player engagement. By analyzing player behaviour, operators can tailor […]
The global online gambling market is poised for unprecedented growth, with recent reports valuing it at $63.53 billion in 2022. By 2030, this figure is expected to surge to $153.57 billion, driven by an impressive CAGR of 11.7%. This expansion is fueled by advancements in technology, evolving regulations, and shifting player preferences. Innovations like mobile […]
Video marketing has become a cornerstone for brands looking to connect with their audience. In the digital age, it’s a powerful way to promote services and build brand awareness. For the casino industry, this strategy is especially effective in engaging players and retaining loyal customers. Engaging content through video reaches a wider audience. It captures […]
Over recent years, the iGaming market has seen remarkable expansion. From a valuation of $70 billion in 2022, projections suggest it could surpass $97 billion by 2024. This upward trend is expected to continue, shaping the future of the industry. Technological advancements and increased accessibility are driving this growth. Regions worldwide are embracing this new […]
Voice search is transforming the way people interact with technology. Over 28% of consumers in the US and UK use voice assistants daily, making it a critical tool for businesses. This shift highlights the need for voice search optimization to stay competitive in today’s digital landscape. Unlike traditional text-based search, voice queries are conversational and […]
Expanding into new markets is a major growth opportunity for iGaming brands. To succeed, businesses must go beyond simple translation and embrace full-scale localisation. This means adapting to cultural norms, gaming preferences, and regional regulations. Players in different regions have unique expectations. From payment methods to game types, every detail matters. Tailoring your approach ensures […]
Email marketing remains a powerful tool for online casinos to engage players and drive revenue. Over 50% of players return due to promotional emails, making it a critical component of any casino marketing strategy. Crafting the right message can significantly boost open and click rates, leading to higher player retention and loyalty. Effective campaigns rely […]
Creating a standout casino in today’s crowded marketplace requires more than just luck. It demands a clear brand identity and a strategic approach to marketing. Your casino can transform from an average player to a top contender with the right tools and tactics. Branding is more than just a logo or tagline. It’s about crafting […]
Paid advertising has become a cornerstone for the gambling industry, driving engagement and growth. With enticing visuals and compelling messages, campaigns attract players and build brand reputation. Major players like BetMGM, FanDuel, and DraftKings have leveraged these strategies to dominate the market. Advertising in gambling has evolved significantly. Interactive and digital approaches now dominate, offering […]
